Back in the day, Synology was just making hardware and software as they do now, but then we didn't have all sorts of services, support was really bad, and most apps didn't offer licensing models.
As they grew, so did the demand for better coordination with their clients, their subscriptions, purchased items, warranties, and above all that, a better way to support users that needed help.
In the past years, Synology started offering more and more "cloud" services of their own, especially with the introduction of DSM 7 and their C2 services. With that in mind, Synology needed a place that will be a single point for their clients to maintain all their information, but also something that will be a single sign-on method for logging, and connecting their services and products.
Enter, Synology Account.
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