one of our project has been about tracking of beer kegs, include all internal (in the keg)/external environment data most important for keg transport from craft to place of usage - and of course finaly most important for the delivered beer in the keg (temperature, pressure, level of oxidation, etc). But there wasn’t a craft company with an interest (even big Hnkn). Tracking is sometimes good for people. But as was written it is up to final target.